Special Session Summary: Literacy and Consumption

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationAdvances in Consumer Research
EditorsEric Arnould, Linda Scott
Place of PublicationProvo, UT
PublisherAssociation for Consumer Research
Volume26
StatePublished - 1999

Cite this

Viswanathan, M., & Ritson, M. (1999). Special Session Summary: Literacy and Consumption. In E. Arnould, & L. Scott (Eds.), Advances in Consumer Research (Vol. 26). Provo, UT: Association for Consumer Research.

Special Session Summary : Literacy and Consumption. / Viswanathan, Madhubalan; Ritson, Mark.

Advances in Consumer Research. ed. / Eric Arnould; Linda Scott. Vol. 26 Provo, UT : Association for Consumer Research, 1999.

Research output: Chapter in Book/Report/Conference proceedingChapter

Viswanathan, M & Ritson, M 1999, Special Session Summary: Literacy and Consumption. in E Arnould & L Scott (eds), Advances in Consumer Research. vol. 26, Association for Consumer Research, Provo, UT.
Viswanathan M, Ritson M. Special Session Summary: Literacy and Consumption. In Arnould E, Scott L, editors, Advances in Consumer Research. Vol. 26. Provo, UT: Association for Consumer Research. 1999
Viswanathan, Madhubalan ; Ritson, Mark. / Special Session Summary : Literacy and Consumption. Advances in Consumer Research. editor / Eric Arnould ; Linda Scott. Vol. 26 Provo, UT : Association for Consumer Research, 1999.
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title = "Special Session Summary: Literacy and Consumption",
author = "Madhubalan Viswanathan and Mark Ritson",
year = "1999",
language = "English (US)",
volume = "26",
editor = "Eric Arnould and Linda Scott",
booktitle = "Advances in Consumer Research",
publisher = "Association for Consumer Research",

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TY - CHAP

T1 - Special Session Summary

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BT - Advances in Consumer Research

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