Special Session Summary: Literacy and Consumption

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationAdvances in Consumer Research
EditorsEric Arnould, Linda Scott
Place of PublicationProvo, UT
PublisherAssociation for Consumer Research
Volume26
StatePublished - 1999

Cite this

Viswanathan, M., & Ritson, M. (1999). Special Session Summary: Literacy and Consumption. In E. Arnould, & L. Scott (Eds.), Advances in Consumer Research (Vol. 26). Association for Consumer Research.