Some reflections on an appraisal of behavioral price research (part 1)

Lillian L. Cheng; Kent B. Monroe

doi:10.1007/s13162-013-0052-y

Some reflections on an appraisal of behavioral price research (part 1)

Lillian L. Cheng, Kent B. Monroe

Business Administration

Research output: Contribution to journal › Review article › peer-review

Abstract

The authors reflect on the commentators’ comments and add some additional thoughts about the current state of behavioral price research.

Original language	English (US)
Pages (from-to)	155-159
Number of pages	5
Journal	AMS Review
Volume	3
Issue number	3
DOIs	https://doi.org/10.1007/s13162-013-0052-y
State	Published - Sep 2013

Keywords

Behavioral price research
Differential price threshold
Emotional side of price
Price information processing

ASJC Scopus subject areas

Marketing

Online availability

10.1007/s13162-013-0052-y

Library availability

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Some reflections on an appraisal of behavioral price research (part 1)

Abstract

Keywords

ASJC Scopus subject areas

Online availability

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