Social Viscosity, Fluidity, and Turbulence in Collective Perceptions of Color: An Agent-Based Model of Color Scale Convergence

Juan Salamanca, Santiago Núñez-Corrales

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    Social flow, viscosity, and turbulence increasingly help explain observations of collective social systems in which self-organization is driven by norms and beliefs. We propose a simple agent-based model of self-organization of human agents, adapted from seminal color sorting experiments of individual perceptions of color proximity, as representative of a fundamental class of social phenomena involving convergence toward a stable collective social structure. We define inverse social viscosity as the measure of the difference between agent situated beliefs and perceptions as the driver of collective action flow. We study convergence and reversions using a particular form of the equation describing nucleation processes in phase transition theory. Our analysis suggests that tolerance to imperfect compliance with norms and a degree of tolerance with own beliefs decrease coordination efforts. In addition, our research suggests that social viscosity is a proxy measure for the cost of social organization, which can in turn be used to inform the design of socio-technical systems. Breaking social isolation is a successful strategy to foster self-organization.

    Original languageEnglish (US)
    Title of host publicationProceedings of the 2019 International Conference of The Computational Social Science Society of the Americas
    EditorsZining Yang, Elizabeth von Briesen
    PublisherSpringer
    Pages191-212
    Number of pages22
    ISBN (Print)9783030775162
    DOIs
    StatePublished - 2021
    EventInternational Conference of the Computational Social Science Society of the Americas, CSSSA 2019 - Santa Fe, United States
    Duration: Oct 24 2019Oct 27 2019

    Publication series

    NameSpringer Proceedings in Complexity
    ISSN (Print)2213-8684
    ISSN (Electronic)2213-8692

    Conference

    ConferenceInternational Conference of the Computational Social Science Society of the Americas, CSSSA 2019
    Country/TerritoryUnited States
    CitySanta Fe
    Period10/24/1910/27/19

    ASJC Scopus subject areas

    • Applied Mathematics
    • Modeling and Simulation
    • Computer Science Applications

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