Social Roles and Category Use: A Study of Creativity Assessment

Jennifer S. Mueller, Jeffrey Loewenstein, Shimul Melwani

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

We show that social roles alter creativity assessments. Specifically, the two main roles in the innovation process - generator roles for producing new ideas and implementer roles for selecting ideas to pursue - invoke different lay theories about what is creative. Study 1 showed that implementers rated a low novelty version of an idea as more creative than a high novelty version, but generators did the opposite. Study 2 showed that generators rated a low usefulness idea as more creative than a high usefulness idea, but implementers did the opposite. Thus, complementary roles prompted competing perspectives. These findings underscore a new challenge for the social distribution of knowledge-intensive work.

Original languageEnglish (US)
Title of host publicationCooperative Minds
Subtitle of host publicationSocial Interaction and Group Dynamics - Proceedings of the 35th Annual Meeting of the Cognitive Science Society, CogSci 2013
EditorsMarkus Knauff, Natalie Sebanz, Michael Pauen, Ipke Wachsmuth
PublisherThe Cognitive Science Society
Pages1038-1043
Number of pages6
ISBN (Electronic)9780976831891
StatePublished - 2013
Event35th Annual Meeting of the Cognitive Science Society - Cooperative Minds: Social Interaction and Group Dynamics, CogSci 2013 - Berlin, Germany
Duration: Jul 31 2013Aug 3 2013

Publication series

NameCooperative Minds: Social Interaction and Group Dynamics - Proceedings of the 35th Annual Meeting of the Cognitive Science Society, CogSci 2013

Conference

Conference35th Annual Meeting of the Cognitive Science Society - Cooperative Minds: Social Interaction and Group Dynamics, CogSci 2013
Country/TerritoryGermany
CityBerlin
Period7/31/138/3/13

Keywords

  • Social Roles
  • categories
  • creativity
  • lay theories

ASJC Scopus subject areas

  • Artificial Intelligence
  • Computer Science Applications
  • Human-Computer Interaction
  • Cognitive Neuroscience

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