Abstract
Social media has been recognized as a powerful tool supporting communication of many topics in the agriculture industry. We explored the use of social media platforms among farmers market managers and specialty crop growers in Illinois through an online survey. Facebook, Instagram, and Twitter were platforms used by the majority of respondents. We found that social media was used primarily for communicating with consumers for marketing purposes. We identified major training needs of farmers market stakeholders related to using social media to promote business and convey food safety information.
Original language | English (US) |
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Pages (from-to) | 1-9 |
Number of pages | 9 |
Journal | Journal of Extension |
Volume | 58 |
Issue number | 6 |
State | Published - Dec 2020 |
Keywords
- agricultural communication
- farmers markets
- food safety
- social media
- specialty crops
ASJC Scopus subject areas
- Education