Social Media Use for Farmers Market Communications in Illinois

Dandan Tao, Taylor Kathryne Ruth, Janie Maxwell, Hao Feng

Research output: Contribution to journalArticlepeer-review

Abstract

Social media has been recognized as a powerful tool supporting communication of many topics in the agriculture industry. We explored the use of social media platforms among farmers market managers and specialty crop growers in Illinois through an online survey. Facebook, Instagram, and Twitter were platforms used by the majority of respondents. We found that social media was used primarily for communicating with consumers for marketing purposes. We identified major training needs of farmers market stakeholders related to using social media to promote business and convey food safety information.

Original languageEnglish (US)
Pages (from-to)1-9
Number of pages9
JournalJournal of Extension
Volume58
Issue number6
StatePublished - Dec 2020

Keywords

  • agricultural communication
  • farmers markets
  • food safety
  • social media
  • specialty crops

ASJC Scopus subject areas

  • Education

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