Social capital and destination strategic planning

Joelle Soulard; Whitney Knollenberg; B. Bynum Boley; Richard R. Perdue; Nancy Gard McGehee

doi:10.1016/j.tourman.2018.06.011

Social capital and destination strategic planning

Joelle Soulard, Whitney Knollenberg, B. Bynum Boley, Richard R. Perdue, Nancy Gard McGehee

Research output: Contribution to journal › Article › peer-review

Abstract

Improving stakeholder engagement is a critical challenge for destination strategic planning. Using social capital as a theoretical lens, this paper explores the social dynamics which facilitate or inhibit successful tourism destination planning. Working with five recently completed destination plans (3 USA states, an Australian state, and an Oceanic country), in-depth interviews of 74 stakeholders explored the dimensions of trust, reciprocity, and cooperation in the contexts of bonding and bridging social capital. The study's results suggest stakeholder support for destination strategic plans will increase as bonding and bridging social capital intensifies. Recommendations are provided both for destination strategic planning processes as well as for how to best implement strategic plans. Further research examining the applications of social capital theory is recommended.

Original language	English (US)
Pages (from-to)	189-200
Number of pages	12
Journal	Tourism Management
Volume	69
DOIs	https://doi.org/10.1016/j.tourman.2018.06.011
State	Published - Dec 2018
Externally published	Yes

Keywords

Bonding social capital
Bridging social capital
Cooperation
Reciprocity
Social capital
Stakeholders
Tourism strategic planning
Trust

ASJC Scopus subject areas

Development
Transportation
Tourism, Leisure and Hospitality Management
Strategy and Management

Online availability

10.1016/j.tourman.2018.06.011

Library availability

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title = "Social capital and destination strategic planning",

abstract = "Improving stakeholder engagement is a critical challenge for destination strategic planning. Using social capital as a theoretical lens, this paper explores the social dynamics which facilitate or inhibit successful tourism destination planning. Working with five recently completed destination plans (3 USA states, an Australian state, and an Oceanic country), in-depth interviews of 74 stakeholders explored the dimensions of trust, reciprocity, and cooperation in the contexts of bonding and bridging social capital. The study's results suggest stakeholder support for destination strategic plans will increase as bonding and bridging social capital intensifies. Recommendations are provided both for destination strategic planning processes as well as for how to best implement strategic plans. Further research examining the applications of social capital theory is recommended.",

keywords = "Bonding social capital, Bridging social capital, Cooperation, Reciprocity, Social capital, Stakeholders, Tourism strategic planning, Trust",

author = "Joelle Soulard and Whitney Knollenberg and Boley, {B. Bynum} and Perdue, {Richard R.} and McGehee, {Nancy Gard}",

note = "Funding Information: The research reported in this paper was funded by the Commonwealth of Virginia . Project Title: Enhancing the Competitiveness of the Virginia Tourism Industry: A Blueprint for Strategic Planning and Development. Project # 11-2202-04 . Funding Information: The research reported in this paper was funded by the Commonwealth of Virginia. Project Title: Enhancing the Competitiveness of the Virginia Tourism Industry: A Blueprint for Strategic Planning and Development. Project # 11-2202-04. Publisher Copyright: {\textcopyright} 2018 Elsevier Ltd",

year = "2018",

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doi = "10.1016/j.tourman.2018.06.011",

language = "English (US)",

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AU - Soulard, Joelle

AU - Knollenberg, Whitney

AU - Boley, B. Bynum

AU - Perdue, Richard R.

AU - McGehee, Nancy Gard

N1 - Funding Information: The research reported in this paper was funded by the Commonwealth of Virginia . Project Title: Enhancing the Competitiveness of the Virginia Tourism Industry: A Blueprint for Strategic Planning and Development. Project # 11-2202-04 . Funding Information: The research reported in this paper was funded by the Commonwealth of Virginia. Project Title: Enhancing the Competitiveness of the Virginia Tourism Industry: A Blueprint for Strategic Planning and Development. Project # 11-2202-04. Publisher Copyright: © 2018 Elsevier Ltd

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N2 - Improving stakeholder engagement is a critical challenge for destination strategic planning. Using social capital as a theoretical lens, this paper explores the social dynamics which facilitate or inhibit successful tourism destination planning. Working with five recently completed destination plans (3 USA states, an Australian state, and an Oceanic country), in-depth interviews of 74 stakeholders explored the dimensions of trust, reciprocity, and cooperation in the contexts of bonding and bridging social capital. The study's results suggest stakeholder support for destination strategic plans will increase as bonding and bridging social capital intensifies. Recommendations are provided both for destination strategic planning processes as well as for how to best implement strategic plans. Further research examining the applications of social capital theory is recommended.

AB - Improving stakeholder engagement is a critical challenge for destination strategic planning. Using social capital as a theoretical lens, this paper explores the social dynamics which facilitate or inhibit successful tourism destination planning. Working with five recently completed destination plans (3 USA states, an Australian state, and an Oceanic country), in-depth interviews of 74 stakeholders explored the dimensions of trust, reciprocity, and cooperation in the contexts of bonding and bridging social capital. The study's results suggest stakeholder support for destination strategic plans will increase as bonding and bridging social capital intensifies. Recommendations are provided both for destination strategic planning processes as well as for how to best implement strategic plans. Further research examining the applications of social capital theory is recommended.

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KW - Cooperation

KW - Reciprocity

KW - Social capital

KW - Stakeholders

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KW - Trust

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Social capital and destination strategic planning

Abstract

Keywords

ASJC Scopus subject areas

Online availability

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