Signs, symbols, and subjectivity: An alternative view of the visual

Deana C McDonagh, Nan Elizabeth Goggin, Joseph C Squier

Research output: Contribution to journalArticle

Abstract

Though generally in agreement with Gunther Kress and his views favoring the multimodal workings of contemporary communication, the authors take issue with his construction of a binary opposition between words and images. This paper argues against the notion that images are inherently specific and full of meaning. Symbolic imagery and mood board examples are used to counter this view of visual communication workings.

Original languageEnglish (US)
Pages (from-to)79-86
Number of pages8
JournalComputers and Composition
Volume22
Issue number1
DOIs
StatePublished - Jan 1 2005

Fingerprint

Visual communication
subjectivity
symbol
visual communication
Communication
mood
opposition
communication
Symbol
Subjectivity
Imagery
Mood
Binary Opposition
Visual Communication

Keywords

  • Design
  • Emotional
  • Image
  • Literacy
  • Media
  • Technology
  • Visual

ASJC Scopus subject areas

  • Language and Linguistics
  • Education
  • Linguistics and Language

Cite this

Signs, symbols, and subjectivity : An alternative view of the visual. / McDonagh, Deana C; Goggin, Nan Elizabeth; Squier, Joseph C.

In: Computers and Composition, Vol. 22, No. 1, 01.01.2005, p. 79-86.

Research output: Contribution to journalArticle

McDonagh, Deana C ; Goggin, Nan Elizabeth ; Squier, Joseph C. / Signs, symbols, and subjectivity : An alternative view of the visual. In: Computers and Composition. 2005 ; Vol. 22, No. 1. pp. 79-86.
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