Signs, symbols, and subjectivity: An alternative view of the visual

Deana C McDonagh, Nan Elizabeth Goggin, Joseph C Squier

Research output: Contribution to journalArticle

Abstract

Though generally in agreement with Gunther Kress and his views favoring the multimodal workings of contemporary communication, the authors take issue with his construction of a binary opposition between words and images. This paper argues against the notion that images are inherently specific and full of meaning. Symbolic imagery and mood board examples are used to counter this view of visual communication workings.

Original languageEnglish (US)
Pages (from-to)79-86
Number of pages8
JournalComputers and Composition
Volume22
Issue number1
DOIs
StatePublished - Jan 1 2005

Keywords

  • Design
  • Emotional
  • Image
  • Literacy
  • Media
  • Technology
  • Visual

ASJC Scopus subject areas

  • Language and Linguistics
  • Education
  • Linguistics and Language

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