Signs, symbols, and subjectivity: An alternative view of the visual

Deana C McDonagh; Nan Elizabeth Goggin; Joseph C Squier

doi:10.1016/j.compcom.2004.12.009

Signs, symbols, and subjectivity: An alternative view of the visual

Deana C McDonagh, Nan Elizabeth Goggin, Joseph C Squier

Research output: Contribution to journal › Article › peer-review

Abstract

Though generally in agreement with Gunther Kress and his views favoring the multimodal workings of contemporary communication, the authors take issue with his construction of a binary opposition between words and images. This paper argues against the notion that images are inherently specific and full of meaning. Symbolic imagery and mood board examples are used to counter this view of visual communication workings.

Original language	English (US)
Pages (from-to)	79-86
Number of pages	8
Journal	Computers and Composition
Volume	22
Issue number	1
DOIs	https://doi.org/10.1016/j.compcom.2004.12.009
State	Published - 2005

Keywords

Design
Emotional
Image
Literacy
Media
Technology
Visual

ASJC Scopus subject areas

Language and Linguistics
Education
Linguistics and Language

Online availability

10.1016/j.compcom.2004.12.009

Library availability

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Signs, symbols, and subjectivity: An alternative view of the visual

Abstract

Keywords

ASJC Scopus subject areas

Online availability

Library availability

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