Share once or share often? exploring how designers approach iteration in a large online community

Patrick A. Crain, Brian P. Bailey

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Iteration prompted by feedback is fundamental to creative design. Designers often use online communities to gather feedback, but there is little knowledge of how designers use these communities to iterate on their work. We studied iterative design practice in three active forums that target novice design critique in a popular online community. We collected a large corpus of projects (n=3,730) and comments (n=29,412). The data was analyzed to determine how often designers iterate on their projects, and which characteristics of the feedback correlate with iteration. Two surveys (n=38) were conducted to further learn how often and at which design stages designers post their work to the community. Our results showed that more and longer comments, comments with less positive tone and comments with more thought-provoking statements correlated with iteration. Our analysis also showed that two or more iterations were shared for only 21% of the projects. The survey results explained that the rate of iteration was due in part to designers sharing their projects with the community near the end of their design process. Our findings also suggest how online communities can better support iterative design practice.

Original languageEnglish (US)
Title of host publicationC and C 2017 - Proceedings of the 2017 ACM SIGCHI Conference on Creativity and Cognition
PublisherAssociation for Computing Machinery, Inc
Pages80-92
Number of pages13
ISBN (Electronic)9781450344036
DOIs
StatePublished - Jun 22 2017
Event2017 ACM SIGCHI Conference on Creativity and Cognition, C and C 2017 - Singapore, Singapore
Duration: Jun 27 2017Jun 30 2017

Publication series

NameC and C 2017 - Proceedings of the 2017 ACM SIGCHI Conference on Creativity and Cognition

Other

Other2017 ACM SIGCHI Conference on Creativity and Cognition, C and C 2017
CountrySingapore
CitySingapore
Period6/27/176/30/17

Keywords

  • Critique
  • Design
  • Feedback
  • Iteration
  • Online communities

ASJC Scopus subject areas

  • Software

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