Sexual priming, gender stereotyping, and likelihood to sexually harass: Examining the cognitive effects of playing a sexually-explicit video game

Mike Z. Yao, Chad Mahood, Daniel Linz

Research output: Contribution to journalArticlepeer-review

Abstract

The present study examines the short-term cognitive effects of playing a sexually explicit video game with female "objectification" content on male players. Seventy-four male students from a university in California, U. S. participated in a laboratory experiment. They were randomly assigned to play either a sexually-explicit game or one of two control games. Participants' cognitive accessibility to sexual and sexually objectifying thoughts was measured in a lexical decision task. A likelihood-to-sexually-harass scale was also administered. Results show that playing a video game with the theme of female "objectification" may prime thoughts related to sex, encourage men to view women as sex objects, and lead to self-reported tendencies to behave inappropriately towards women in social situations.

Original languageEnglish (US)
Pages (from-to)77-88
Number of pages12
JournalSex Roles
Volume62
Issue number1
DOIs
StatePublished - Jan 2010
Externally publishedYes

Keywords

  • Gender schema
  • Gender stereotype
  • Lexical decision task
  • Media sex
  • Priming
  • Sexual harassment
  • Video game

ASJC Scopus subject areas

  • Gender Studies
  • Social Psychology
  • Developmental and Educational Psychology

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