Sensation seeking, media multitasking, and social Facebook use

Gunwoo Yoon, Brittany R.L. Duff, Matthew P. Bunker

Research output: Contribution to journalArticlepeer-review


While media multitasking is an emerging issue, little is known about the underlyingmotivations of this behavior.We ran a large-scale online study with 351 Facebook users to examine people who multitask when using social media, and why they multitask. We found that the motivation to use Facebook for social reasons significantly predicted increasedmedia multitasking.Moreover, this connectionwas mediated by individual differences in sensation seeking. These findings contribute to understanding of multitasking behavior and its relationship with the use of social media. Implications and directions for future research are discussed.

Original languageEnglish (US)
Article numbere8918
JournalSocial Behavior and Personality
Issue number1
StatePublished - 2021


  • Facebook
  • Media multitasking
  • Multitasking
  • Sensation seeking
  • Social media
  • Social motivation

ASJC Scopus subject areas

  • Social Psychology


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