Self-judgment and Reputation Monitoring as a Function of the Fundamental Dimensions, Temporal Perspective, and Culture

Social acceptance and the development of one's competencies and status are fundamental aspects of the human experience, but the former (communion) should take precedence over the latter (agency) in self-judgment. Study 1 results indicated that (i) people across two cultures judged themselves as possessing higher communion than agency characteristics; (ii) communion self-judgments were more consistent across temporal perspective; and (iii) level of self-enhancement across cultures was similar for communion but different for agency. In Study 2, people across culture reported being more troubled and demonstrated a greater desire to repair their reputation when they imagined others perceived them as lacking in communion compared with agency. These findings support the idea that social life pressures people to view themselves as possessing communion traits and to ensure that others have this perception as well.