Abstract
People can eat a food without having a strong preference for it, and people can prefer a food without eating it. Given this seeming disconnect between attitude and behavior, which type of measure or segment can best be used to profile or identify loyal consumer segments of a food, such as soy? This research compares a usage-based method (heavy-light-nonusers) with a new attitude-based method (seeker-neutral-avoider), and finds that the attitude-based method differentiates purchase-related intentions better than the usage-based method. Implications for profiling consumer taste patterns and consumer segments are provided.
Original language | English (US) |
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Pages (from-to) | 327-340 |
Number of pages | 14 |
Journal | Journal of Sensory Studies |
Volume | 19 |
Issue number | 4 |
DOIs | |
State | Published - Oct 2004 |
ASJC Scopus subject areas
- Food Science
- Sensory Systems