Seeing in Context: Traditional Visual Communication Practices in Rural Bangladesh

Sharifa Sultana, Syed Ishtiaque Ahmed, Jeffrey M Rzeszotarski

Research output: Contribution to journalArticlepeer-review

Abstract

There is a risk that modern practices of information communication and visualization in human-computer interaction can sideline communities due to their prioritization of scientific rationality. Such ideological hegemony can complicate interactions with data and computers, especially for low-literate communities in the global south. Through a six-month long ethnographic study with Nakshi-Katha makers, Hindu Idol makers, and witchcraft practitioners, we investigated how rural practitioners use their own forms of representation and narrative in record keeping, social and religious storytelling, and information mediated decision making. We find that traditionally developed approaches towards presenting and communicating information often make use of concrete units to represent entities and connect to designers' cultural practices and the physical location. Further, we identify how medium has significant influence in meaning-making. Often these strategies and conventions are passed down through generations within the community. In this paper, we discuss how this rural tradition differs from the modern information communication practices, discussing how an understanding of traditional practices for representing information can be useful in developing more accessible, and culturally appropriate modern tools and technologies for the people of rural Bangladesh and similar communities.
Original languageEnglish (US)
Article number214
Pages (from-to)1-31
JournalProceedings of the ACM on Human-Computer Interaction
Volume4
Issue numberCSCW3
Early online dateJan 5 2021
DOIs
StatePublished - Jan 5 2021
Externally publishedYes

Keywords

  • alternative rationality
  • bangladesh
  • idol making
  • nakshi-katha
  • rurality
  • traditional visual symbols, arts and crafts
  • witchcraft

ASJC Scopus subject areas

  • Human-Computer Interaction
  • Computer Networks and Communications
  • Social Sciences (miscellaneous)

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