Searching versus surfing: How different ways of acquiring content online affect cognitive processing

Kevin Wise, Hyo Jung Kim

Research output: Contribution to journalArticle

Abstract

An experiment tested whether people orient to and encode pictures selected from a Web site differently, depending on whether the pictures were selected by searching or surfing. Participants in the search condition spent more time selecting pictures than the participants in the surf condition spent. The pictures chosen in the search condition elicited cardiac orienting, while pictures chosen in the surf condition did not. Participants recognized pictures acquired by searching more accurately than they recognized those acquired by surfing, indicating that searching led to better encoding than surfing.

Original languageEnglish (US)
Pages (from-to)360-362
Number of pages3
JournalCyberpsychology and Behavior
Volume11
Issue number3
DOIs
StatePublished - Jun 1 2008
Externally publishedYes

ASJC Scopus subject areas

  • Communication
  • Applied Psychology
  • Human-Computer Interaction

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