This article provides a brief and concise account of Hollywood's long engagement with cinema and the audience in India. The focus is on the new phase that this complex relationship has entered, with Hindi films being produced under the direct and total control of Hollywood-based producers and financiers, on an experimental basis.

Original languageEnglish (US)
Pages (from-to)93-98
Number of pages6
JournalComparative American Studies
Issue number1-2
StatePublished - Jun 2014


  • Bollywood
  • Film policy in India
  • Global Bollywood
  • Hollywood in India
  • Indian cinema audiences

ASJC Scopus subject areas

  • Cultural Studies
  • Sociology and Political Science
  • Arts and Humanities(all)


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