Safe Farm: The impact of an Iowa public information campaign

L. Rodriguez, C. V. Schwab, J. W. Peterson, L. J. Miller

Research output: Contribution to specialist publicationArticle


The Safe Farm public information campaign made farm safety messages available to a diverse audience of Iowa farm operators and their families. The impact of this public information campaign was measured by baseline and follow-up telephone surveys of 460 Iowa farm operators. The baseline survey showed that farm operators relied heavily on local media for farm safety information and cooperative extension services. The follow-up survey measured significant improvements in farm operators' safety awareness, concern and behavior based on three indices composed of scales common to both surveys. The multiple regression analysis conducted based on a causal model indicated that the safety improvements could not be statistically attributed to the campaign.

Original languageEnglish (US)
Number of pages15
Specialist publicationJournal of Agricultural Safety and Health
StatePublished - May 1997
Externally publishedYes

ASJC Scopus subject areas

  • Safety, Risk, Reliability and Quality
  • General Agricultural and Biological Sciences
  • Public Health, Environmental and Occupational Health


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