Roundtable on Teaching an Advertising & Society Course

Jason P. Chambers; Peggy J. Kreshel; Jef I. Richards; Edward Timke

doi:10.1353/asr.2019.0029

Roundtable on Teaching an Advertising & Society Course

Jason P. Chambers, Peggy J. Kreshel, Jef I. Richards, Edward Timke

Research output: Contribution to journal › Article › peer-review

Abstract

This roundtable brings together four university professors to reflect on their teaching of general advertising and society courses at the undergraduate level. Topics covered include overall course goals, course topics, in-class teaching materials, possible assignments, recommended readings and screenings, and overall advice on how to approach a general advertising and society course. In the end, all participants see an advertising and society course as an essential requirement to foster students' critical thinking about advertising, especially in understanding the ethical dimensions of the field.

Original language	English (US)
Journal	Advertising & Society Review
Volume	20
Issue number	4
DOIs	https://doi.org/10.1353/asr.2019.0029
State	Published - Jan 1 2019

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title = "Roundtable on Teaching an Advertising & Society Course",

abstract = "This roundtable brings together four university professors to reflect on their teaching of general advertising and society courses at the undergraduate level. Topics covered include overall course goals, course topics, in-class teaching materials, possible assignments, recommended readings and screenings, and overall advice on how to approach a general advertising and society course. In the end, all participants see an advertising and society course as an essential requirement to foster students' critical thinking about advertising, especially in understanding the ethical dimensions of the field.",

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