Designers intuitive responses are often derived from their own experience, but there has been little research that studies the use of narratives rooted in designers’ lived experiences. This paper explores whether the use of narratives could help designers to work more effectively when generating product form. The approach to understanding how designers generate product form considers evidence that comes from observation, experiment, analysis, and reflection. I have drawn upon research literature and the works of contemporary and famous designers to consider the role of narratives in the design process. By building on this narrative schema, designers have discovered that design is not set apart from daily life but springs forth from the visual impressions of their experiences. According to the research results, the use of narrative helps designers to work more effectively on generating product form during the preliminary phase of the design process.