Rethinking convergence/culture an introduction

James Hay, Nick Couldry

Research output: Contribution to journalArticlepeer-review


Over the first decade of the twenty-first century there has been a growing perception that we live in an era of media 'convergence'. There are at least four ways that the expression 'convergence' has been deployed and its meaning solidified - as a description of new synergy (a 'horizontal' realignment) among media companies and industries, as the multiplication of 'platforms' for news and information, as a technological hybridity that has folded the uses of separate media into one another (e.g. watching a television broadcast on a cell phone), and as a new media aesthetic involving the mixing of documentary and nondocumentary forms. This special issue, 'Rethinking Convergence/Culture', acknowledges the usefulness of these accounts of convergence but is skeptical not only about the overuse of the term but also about its limited conceptualization.

Original languageEnglish (US)
Pages (from-to)473-486
Number of pages14
JournalCultural Studies
Issue number4-5
StatePublished - Jul 2011
Externally publishedYes

ASJC Scopus subject areas

  • Cultural Studies
  • Anthropology
  • Arts and Humanities (miscellaneous)
  • Social Sciences(all)


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