TY - JOUR
T1 - Responding to change on TV
T2 - How viewer-controlled changes in content differ from programmed changes in content
AU - Wise, Kevin
AU - Lee, Seungjo
AU - Lang, Annie
AU - Fox, Julia R.
AU - Grabe, Maria Elizabeth
PY - 2008/4
Y1 - 2008/4
N2 - Two experiments explored differences in television viewers' responses to viewer-controlled and producer-controlled content changes. Viewers in both studies could change channels among 4 different newscasts. Orienting, sympathetic activation, cognitive effort, and recognition were compared in the moments following both channel changes (viewer control) and cuts (producer control). Neither channel changes nor cuts elicited orienting. Sympathetic activation was higher following channel changes, while cognitive effort was higher following cuts. In 1 experiment, recognition accuracy was higher after a cut than it was after a channel change. These results inform how the exertion of control over media content alters psychological processing.
AB - Two experiments explored differences in television viewers' responses to viewer-controlled and producer-controlled content changes. Viewers in both studies could change channels among 4 different newscasts. Orienting, sympathetic activation, cognitive effort, and recognition were compared in the moments following both channel changes (viewer control) and cuts (producer control). Neither channel changes nor cuts elicited orienting. Sympathetic activation was higher following channel changes, while cognitive effort was higher following cuts. In 1 experiment, recognition accuracy was higher after a cut than it was after a channel change. These results inform how the exertion of control over media content alters psychological processing.
UR - http://www.scopus.com/inward/record.url?scp=46249094933&partnerID=8YFLogxK
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U2 - 10.1080/08838150801991773
DO - 10.1080/08838150801991773
M3 - Article
AN - SCOPUS:46249094933
SN - 0883-8151
VL - 52
SP - 182
EP - 199
JO - Journal of Broadcasting and Electronic Media
JF - Journal of Broadcasting and Electronic Media
IS - 2
ER -