This study seeks to engage in a contextualized analysis to propose the adaptation of media communication literature into examining the sociocultural constructs in China's tourism media discourse from a critical perspective. In doing so, the study is designed to deliver a deconstructionist reading of the current investigation on the sociocultural components of China's tourism with particular emphasis on the lack of investigation of China's tourism media discourse. Based on the literature review, it conceptualizes Hall's (1980) encode-decode model, proposing an integration that assists to explore the cultural complexity in the communicative fabric of Chinese tourism media.

Original languageEnglish (US)
Pages (from-to)202-214
Number of pages13
JournalJournal of China Tourism Research
Issue number2
StatePublished - Apr 2010


  • China's tourism discourse
  • Media communication
  • Sociocultural component

ASJC Scopus subject areas

  • Cultural Studies
  • Language and Linguistics
  • Linguistics and Language
  • Tourism, Leisure and Hospitality Management


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