Repositioning Chinese tourism media studies: A sociocultural perspective

This study seeks to engage in a contextualized analysis to propose the adaptation of media communication literature into examining the sociocultural constructs in China's tourism media discourse from a critical perspective. In doing so, the study is designed to deliver a deconstructionist reading of the current investigation on the sociocultural components of China's tourism with particular emphasis on the lack of investigation of China's tourism media discourse. Based on the literature review, it conceptualizes Hall's (1980) encode-decode model, proposing an integration that assists to explore the cultural complexity in the communicative fabric of Chinese tourism media.