(Re)negotiating authenticity through virtual travel: a case study of Law of the Jungle, a Korean reality travel program

Sohye Kim, Sanghun Park, Carla A. Santos, Kimberly J. Shinew

Research output: Contribution to journalArticle


The current study investigates tourists’ discourse regarding authenticity in the postmodern tourism context by employing the intertwined concepts of authenticity and gaze to examine Law of the Jungle, a Korean reality travel program. Findings from our thematic content analysis of data suggest that the program provides viewers with a dual structure through which to view and negotiate the tourism setting of the show, and that the authenticity of the program is perceived from three main perspectives: objective, subjective, and postmodernist. Findings are contextualized within extant literature on authenticity, orientalism, the tourist gaze, and the second gaze.

Original languageEnglish (US)
Pages (from-to)348-364
Number of pages17
JournalJournal of Travel and Tourism Marketing
Issue number3
StatePublished - Mar 24 2018



  • Authenticity
  • Korean reality travel program
  • postmodern
  • tourist gaze

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing

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