Reinvigorating the Sherlock myth: Elementary gender bending

Pauline Maclaran, Cele Otnes

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationContemporary Consumer Culture Theory
EditorsJohn F. Sherry, Eileen M. Fischer
PublisherTaylor and Francis
Pages152-172
Number of pages21
ISBN (Electronic)9781317190530
ISBN (Print)9781138680562
DOIs
StatePublished - May 25 2017

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Maclaran, P., & Otnes, C. (2017). Reinvigorating the Sherlock myth: Elementary gender bending. In J. F. Sherry, & E. M. Fischer (Eds.), Contemporary Consumer Culture Theory (pp. 152-172). Taylor and Francis. https://doi.org/10.4324/9781315563947