Reinvigorating the Sherlock myth: Elementary gender bending

Pauline Maclaran, Cele Otnes

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationContemporary Consumer Culture Theory
EditorsJohn F. Sherry, Eileen M. Fischer
PublisherTaylor and Francis
Pages152-172
Number of pages21
ISBN (Electronic)9781317190530
ISBN (Print)9781138680562
DOIs
StatePublished - May 25 2017

ASJC Scopus subject areas

  • General Economics, Econometrics and Finance
  • General Business, Management and Accounting

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