Reinvigorating the Sherlock myth: Elementary gender bending

Pauline Maclaran, Cornelia C Otnes

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationContemporary Consumer Culture Theory
EditorsJohn F. Sherry, Eileen M. Fischer
PublisherTaylor and Francis
Pages152-172
Number of pages21
ISBN (Electronic)9781317190530
ISBN (Print)9781138680562
DOIs
StatePublished - May 25 2017

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Maclaran, P., & Otnes, C. C. (2017). Reinvigorating the Sherlock myth: Elementary gender bending. In J. F. Sherry, & E. M. Fischer (Eds.), Contemporary Consumer Culture Theory (pp. 152-172). Taylor and Francis. https://doi.org/10.4324/9781315563947

Reinvigorating the Sherlock myth : Elementary gender bending. / Maclaran, Pauline; Otnes, Cornelia C.

Contemporary Consumer Culture Theory. ed. / John F. Sherry; Eileen M. Fischer. Taylor and Francis, 2017. p. 152-172.

Research output: Chapter in Book/Report/Conference proceedingChapter

Maclaran, P & Otnes, CC 2017, Reinvigorating the Sherlock myth: Elementary gender bending. in JF Sherry & EM Fischer (eds), Contemporary Consumer Culture Theory. Taylor and Francis, pp. 152-172. https://doi.org/10.4324/9781315563947
Maclaran P, Otnes CC. Reinvigorating the Sherlock myth: Elementary gender bending. In Sherry JF, Fischer EM, editors, Contemporary Consumer Culture Theory. Taylor and Francis. 2017. p. 152-172 https://doi.org/10.4324/9781315563947
Maclaran, Pauline ; Otnes, Cornelia C. / Reinvigorating the Sherlock myth : Elementary gender bending. Contemporary Consumer Culture Theory. editor / John F. Sherry ; Eileen M. Fischer. Taylor and Francis, 2017. pp. 152-172
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