Queer brands, branding queerness: Fractal orientalism and selling gay-friendly beirut

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Branding the Middle East
Subtitle of host publication	Communication Strategies and Image Building from Qom to Casablanca
Publisher	De Gruyter
Pages	291-299
Number of pages	9
ISBN (Electronic)	9783110741100
ISBN (Print)	9783110741155
DOIs	https://doi.org/10.1515/9783110741100-017
State	Published - Oct 4 2023

ASJC Scopus subject areas

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title = "Queer brands, branding queerness: Fractal orientalism and selling gay-friendly beirut",

author = "Ghassan Moussawi",

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