Queer brands, branding queerness: Fractal orientalism and selling gay-friendly beirut

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationBranding the Middle East
Subtitle of host publicationCommunication Strategies and Image Building from Qom to Casablanca
PublisherDe Gruyter
Number of pages9
ISBN (Electronic)9783110741100
ISBN (Print)9783110741155
StatePublished - Oct 4 2023

ASJC Scopus subject areas

  • General Arts and Humanities
  • General Economics, Econometrics and Finance
  • General Business, Management and Accounting

Cite this