Psychological processing of in-game advertising and advergaming: branded entertainment or entertaining persuasion?

Michelle R. Nelson, Martin K.J. Waiguny

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationThe Psychology of Entertainment Media
Subtitle of host publicationBlurring the Lines Between Entertainment and Persuasion
PublisherTaylor and Francis
Number of pages52
ISBN (Electronic)9780203828588
ISBN (Print)9781848729445
StatePublished - Apr 27 2012

ASJC Scopus subject areas

  • Psychology(all)
  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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