Psychological processing of in-game advertising and advergaming: branded entertainment or entertaining persuasion?

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	The Psychology of Entertainment Media
Subtitle of host publication	Blurring the Lines Between Entertainment and Persuasion
Publisher	Taylor and Francis
Pages	93-144
Number of pages	52
ISBN (Electronic)	9780203828588
ISBN (Print)	9781848729445
State	Published - Apr 27 2012

ASJC Scopus subject areas

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title = "Psychological processing of in-game advertising and advergaming: branded entertainment or entertaining persuasion?",

author = "Nelson, {Michelle R.} and Waiguny, {Martin K.J.}",

year = "2012",

month = apr,

day = "27",

language = "English (US)",

isbn = "9781848729445",

pages = "93--144",

booktitle = "The Psychology of Entertainment Media",

publisher = "Taylor and Francis",

}

TY - CHAP

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T2 - branded entertainment or entertaining persuasion?

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AU - Waiguny, Martin K.J.

PY - 2012/4/27

Y1 - 2012/4/27

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AN - SCOPUS:84877975086

SN - 9781848729445

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EP - 144

BT - The Psychology of Entertainment Media

PB - Taylor and Francis

ER -