Psychological processing of In-Game advertising and advergaming: Branded entertainment or entertaining persuasion?

Michelle R. Nelson, Martin K.J. Waiguny

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationThe Psychology of Entertainment Media
Subtitle of host publicationBlurring the Lines Between Entertainment and Persuasion, Second Edition
PublisherTaylor and Francis
Pages93-144
Number of pages52
ISBN (Print)9780203828588
DOIs
StatePublished - Jan 1 2012

ASJC Scopus subject areas

  • Psychology(all)

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