Original language | English (US) |
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Title of host publication | The Psychology of Entertainment Media |
Subtitle of host publication | Blurring the Lines Between Entertainment and Persuasion |
Publisher | Taylor and Francis |
Pages | 93-144 |
Number of pages | 52 |
ISBN (Electronic) | 9780203828588 |
ISBN (Print) | 9781848729445 |
State | Published - Apr 27 2012 |
ASJC Scopus subject areas
- General Economics, Econometrics and Finance
- General Business, Management and Accounting
- General Psychology