Abstract
This case study examines how editors select stories for a Chinese-language publication’s WeChat public account. Results of a content analysis between May and August 2014 indicate that editors do not strictly rely on established news values to select WeChat stories. News categories better predict story decisions. Furthermore, news-category priorities identified in interviews with editors closely match what readers want to see.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 259-270 |
| Number of pages | 12 |
| Journal | Newspaper Research Journal |
| Volume | 38 |
| Issue number | 2 |
| DOIs | |
| State | Published - Jun 1 2017 |
| Externally published | Yes |
Keywords
- content priority
- gatekeeping
- magazine
- news categories
- news values
- online editor
- reader engagement
- social media
ASJC Scopus subject areas
- Communication