Prospecting for (campaign) gold

Wendy K.Tam Cho, James G. Gimpel

Research output: Contribution to journalReview article

Abstract

Campaigns and political parties are faced with the immensely important practical challenge of financing their efforts. Raising money is instrumental to all other aims. In recent years, this task has been complicated by the need to enlist ever greater numbers of contributors to raise ever larger sums of money. At the same time, fundraising burdens are eased a bit because contributors flock together. That is, campaign contributing is a spatially dependent phenomenon, associated with affluence and the presence of networks. Accordingly, geospatial tools provide a helpful method for understanding and predicting where contributions can be most successfully mined.

Original languageEnglish (US)
Pages (from-to)255-268
Number of pages14
JournalAmerican Journal of Political Science
Volume51
Issue number2
DOIs
StatePublished - Apr 1 2007

ASJC Scopus subject areas

  • Sociology and Political Science
  • Political Science and International Relations

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