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Promoting Tourism, Projecting Power: The Role of Television Commercials
Steve Pan
,
Carla Santos
, Seongseop Kim
Recreation, Sport and Tourism
Anthropology
Center for the Study of Global Gender Equity
Center for Global Studies
European Union Center
Center for Latin American and Caribbean Studies
Siebel Center for Design
Center for East Asian and Pacific Studies
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Keyphrases
Tourism
100%
Television Commercials
100%
Cultural Power
25%
Halo Effect
25%
High-tech
25%
Tourism Organizations
25%
National Power
25%
Sportsmanship
25%
Power Projection
25%
Korean Popular Culture
25%
Social Sciences
Television Commercials
100%
Tourism
100%
Korea
50%
Mass Culture
25%
Value Added
25%
Halo
25%