Products loved by users: Developing a tool to assist designers' awareness of user emotional responses to products

Howard Denton, Deana C McDonagh

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Some products appear to generate strong emotional responses amongst particular user groups. The phrases 'love it' and 'hate it' can often heard. As design is becoming less about products and more about designing user experience, it becomes more important than ever that designers are sensitive and aware of user experiences. Developing empathy is proving to be a valuable element in supporting more effective design outcomes. This paper explores such emotional responses in a sample of first year industrial design undergraduates from the UK. Students were required to work in small groups and identify a product they agreed they 'loved' and one that they 'hated'. Each group then employed brainstorming techniques to explore why they responded that way in terms of the specific features or aspects of products. The pooled results were collected and evaluated. In addition a focus group discussion was conducted to explore these students' views on the relationship of design and emotion. For this study, 'love it' responses to products provide the focus of this paper. Patterns were identified and a comparison made between the two sets of qualitative data. In this way the authors intend to work towards building a form of 'checklist' of 'buttons to press' design cues, design triggers⋯. when designing. This will, of course need to be related to the practice of teaching and learning of design. Whilst it is appreciated that effective design cannot be distilled into a checklist it is hoped that such a list may represent a useful design tool.

Original languageEnglish (US)
Title of host publicationProceedings from the 5th Conference on Design and Emotion 2006
PublisherDesign and Emotion,Chalmers University of Technology,Department of Product and Production Development
ISBN (Print)9197507954, 9789197507950
StatePublished - 2006
Event5th Conference on Design and Emotion 2006 - Goteborg, Sweden
Duration: Sep 27 2006Sep 29 2006

Other

Other5th Conference on Design and Emotion 2006
CountrySweden
CityGoteborg
Period9/27/069/29/06

Fingerprint

Students
Product design
Teaching

ASJC Scopus subject areas

  • Computer Graphics and Computer-Aided Design
  • Computer Vision and Pattern Recognition
  • Software

Cite this

Denton, H., & McDonagh, D. C. (2006). Products loved by users: Developing a tool to assist designers' awareness of user emotional responses to products. In Proceedings from the 5th Conference on Design and Emotion 2006 Design and Emotion,Chalmers University of Technology,Department of Product and Production Development.

Products loved by users : Developing a tool to assist designers' awareness of user emotional responses to products. / Denton, Howard; McDonagh, Deana C.

Proceedings from the 5th Conference on Design and Emotion 2006. Design and Emotion,Chalmers University of Technology,Department of Product and Production Development, 2006.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Denton, H & McDonagh, DC 2006, Products loved by users: Developing a tool to assist designers' awareness of user emotional responses to products. in Proceedings from the 5th Conference on Design and Emotion 2006. Design and Emotion,Chalmers University of Technology,Department of Product and Production Development, 5th Conference on Design and Emotion 2006, Goteborg, Sweden, 9/27/06.
Denton H, McDonagh DC. Products loved by users: Developing a tool to assist designers' awareness of user emotional responses to products. In Proceedings from the 5th Conference on Design and Emotion 2006. Design and Emotion,Chalmers University of Technology,Department of Product and Production Development. 2006
Denton, Howard ; McDonagh, Deana C. / Products loved by users : Developing a tool to assist designers' awareness of user emotional responses to products. Proceedings from the 5th Conference on Design and Emotion 2006. Design and Emotion,Chalmers University of Technology,Department of Product and Production Development, 2006.
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