Product Red: The Marketing of African Misery.

The article highlights the Product Red campaign in Africa. It mentions that the product Red campaign is one of the social advocacy against HIV and AIDS diseases. In Africa, AIDS and HIV diseases are the main problem and the author mentions that this problem must be treated as opportunity and not as a burden. The article highlights the consumption of consumers of Western countries' commodities and how it affects the problems in Africa. The author mentions that Product Red is a business model and how such campaign affect the role of Africa in global business.