Product Red: The Marketing of African Misery.

Research output: Contribution to journalArticle

Abstract

The article highlights the Product Red campaign in Africa. It mentions that the product Red campaign is one of the social advocacy against HIV and AIDS diseases. In Africa, AIDS and HIV diseases are the main problem and the author mentions that this problem must be treated as opportunity and not as a burden. The article highlights the consumption of consumers of Western countries' commodities and how it affects the problems in Africa. The author mentions that Product Red is a business model and how such campaign affect the role of Africa in global business.
Original languageEnglish (US)
Pages (from-to)71-76
Number of pages6
JournalAfricology: The Journal of Pan African Studies
Volume2
Issue number6
StatePublished - Sep 1 2008

Keywords

  • AFRICA
  • ADVERTISING campaigns
  • COMMERCIAL products
  • AIDS (Disease) & mass media
  • AIDS (Disease)
  • MASS media
  • HIV (Viruses)
  • CONSUMERS
  • ADVERTISING
  • CONSUMERISM

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