Product demography of de novo and de alio firms in the optical disk drive industry, 1983-1999

Olga M. Khessina, Glenn R. Carroll

Research output: Contribution to journalArticlepeer-review

Abstract

Little theory and research addresses the ways organizational context affects the demography of products. We examine this question here by focusing on an organization's mode of market entry. Specifically, we explore differences between firms entering a market de novo (start-up) and those entering de alio (diversification from another market). We analyze all products ever shipped in the worldwide optical disk drive (ODD) industry, 1983-1999. We find an almost paradoxical empirical pattern, whereby de novo firms typically introduce products with widely agreed upon "better" (that is, universally more appealing) technological characteristics. Yet these products generally stay on the market for a shorter time than those of de alio firms, whose products generally display less appealing technological features.

Original languageEnglish (US)
Pages (from-to)25-38
Number of pages14
JournalOrganization Science
Volume19
Issue number1
DOIs
StatePublished - Jan 2008

Keywords

  • De novo and de alio organizations
  • Optical disk drive industry
  • Organizational ecology
  • Organizational entry mode
  • Product demography
  • Product exit
  • Product turnover

ASJC Scopus subject areas

  • Strategy and Management
  • Organizational Behavior and Human Resource Management
  • Management of Technology and Innovation

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