Product and Market Development for Subsistence Marketplaces: Consumption and Entrepreneurship beyond Literacy and Resource Barriers

Madhubalan Viswanathan (Editor), José Antonio Rosa (Editor)

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationProduct and Market Development for Subsistence Marketplaces
EditorsJose Antonio Rosa Rosa, Madhubalan Viswanathan
Number of pages17
StatePublished - May 24 2007
Externally publishedYes

Publication series

NameAdvances in International Management
ISSN (Print)1571-5027

ASJC Scopus subject areas

  • Business and International Management

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