Proceedings of the 16th Paul D. Converse Symposium was edited by Abbie Griffin and Cele Otnes. These proceedings were presented at the 2004 conference. This volume contains presentations by four award recipients who were recognized for their outstanding contributions in marketing theory and science. Also featured are reviews of the recipients contributions by other marketing scholars. The recipients are as follows: Richard P. Bagozzi for his work On the Evaluation of Structural Equation Models; Russell W. Belk for his various works on consumer research; John G. Lynch Jr. for his work on memory and judgment; and, Everett M. Rogers for Diffusions of Innovations.
|Original language||English (US)|
|Place of Publication||Chicago, IL|
|Publisher||American Marketing Association|
|Number of pages||162|
|ISBN (Print)||0877573131, 9780877573135|
|State||Published - 2005|
- Consumption (Economics)