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Price and customers' perceptions of value
Kent B. Monroe
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Keyphrases
Attribute Information
20%
Behavioral Pricing
20%
Benefit Perception
20%
Buyers
100%
Buyers Perception
20%
Customer Perception
100%
Decision Heuristics
20%
Expected Benefits
20%
Monetary Price
20%
Multidimensional Attributes
20%
Perceived Acquisition Value
20%
Perceived Gains
20%
Perceived Product Value
20%
Perceived Quality
20%
Perceived Sacrifice
20%
Perceived Transaction Value
20%
Perceived Unfairness
20%
Perceived Value
100%
Price Perception
100%
Price Value
20%
Price-quality
20%
Pricing Research
20%
Product Choice
20%
Product Quality Perception
20%
Product Type
20%
Products or Services
40%
Purchase Decision
20%
Purchase Situation
20%
Quality Benefit
20%
Quality Judgment
20%
Quality Value
20%
Service Type
20%
Subtractive Method
20%
Warranty Coverage
20%
Social Sciences
Pricing
100%
Economics, Econometrics and Finance
Pricing
100%