| Original language | English (US) |
|---|---|
| Pages (from-to) | iii |
| Journal | Advances in Consumer Research |
| Volume | 36 |
| State | Published - 2009 |
ASJC Scopus subject areas
- Economics and Econometrics
- Marketing
- Applied Psychology
Preface
Ann L. McGill, Sharon Shavitt
Research output: Contribution to journal › Editorial › peer-review