Predicting self-protections of online privacy

Mike Z. Yao, Daniel G. Linz

Research output: Contribution to journalArticlepeer-review


An empirical study was conducted to examine the social psychological processes that may influence an individual's adoption of online privacy protection strategies. Building from the theory of planned behavior, a theoretical model predicting self-protection of online privacy was tested in the present study. This model accounted for nearly a quarter of the variability in actual adoption during a ten-day period immediately after participants completed the initial questionnaire. Overall, the present research provided a strong support for the theoretical utility of psychological factors and processes in online privacy related research.

Original languageEnglish (US)
Pages (from-to)615-617
Number of pages3
JournalCyberpsychology and Behavior
Issue number5
StatePublished - Oct 1 2008
Externally publishedYes

ASJC Scopus subject areas

  • Communication
  • Applied Psychology
  • Human-Computer Interaction


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