Predicting self-protections of online privacy

Mike Z. Yao, Daniel G. Linz

Research output: Contribution to journalArticlepeer-review

Abstract

An empirical study was conducted to examine the social psychological processes that may influence an individual's adoption of online privacy protection strategies. Building from the theory of planned behavior, a theoretical model predicting self-protection of online privacy was tested in the present study. This model accounted for nearly a quarter of the variability in actual adoption during a ten-day period immediately after participants completed the initial questionnaire. Overall, the present research provided a strong support for the theoretical utility of psychological factors and processes in online privacy related research.

Original languageEnglish (US)
Pages (from-to)615-617
Number of pages3
JournalCyberpsychology and Behavior
Volume11
Issue number5
DOIs
StatePublished - Oct 1 2008
Externally publishedYes

ASJC Scopus subject areas

  • Communication
  • Applied Psychology
  • Human-Computer Interaction

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