Positive Realism: Tom Burrell and the Development of Chicago as a Center for Black-Owned Advertising Agencies

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

New York City’s Madison Avenue has long been considered the center of advertising in the United States. Yet for African Americans in the industry, Chicago is much more representative of their experiences in and contributions to advertising. This chapter examines the early professional and entrepreneurial life of Thomas J. Burrell, founder of Burrell Advertising. It analyzes the creation of his advertising technique known as “Positive Realism” in representing blacks’ in advertisements as well as his contributions to the development of the network of blacks Chicago’s business community. Additionally, this chapter focuses on the strategic relationships Burrell built within the advertising industry and with individuals who worked for clients like McDonald’s. These relationships enabled Burrell to build of the most successful agencies in advertising history.
Original languageEnglish (US)
Title of host publicationBuilding the Black Metropolis
Subtitle of host publicationAfrican American Entrepreneurship in Chicago
EditorsRobert E Weems, Jason P Chambers
PublisherUniversity of Illinois Press
Pages192-211
Number of pages20
ISBN (Electronic)0252050029, 9780252050022
ISBN (Print)0252041429, 9780252082948
DOIs
StatePublished - Jan 1 2017

Publication series

NameThe New Black Studies Series

ASJC Scopus subject areas

  • Social Sciences(all)

Fingerprint Dive into the research topics of 'Positive Realism: Tom Burrell and the Development of Chicago as a Center for Black-Owned Advertising Agencies'. Together they form a unique fingerprint.

  • Research Output

    Building the Black Metropolis: African American Entrepreneurship in Chicago

    Weems Jr., R. E. (ed.) & Chambers, J. P. (ed.), Sep 2017, University of Illinois Press. 276 p. (The New Black Studies Series)

    Research output: Book/ReportBook

  • Cite this

    Chambers, J. P. (2017). Positive Realism: Tom Burrell and the Development of Chicago as a Center for Black-Owned Advertising Agencies. In R. E. Weems, & J. P. Chambers (Eds.), Building the Black Metropolis: African American Entrepreneurship in Chicago (pp. 192-211). (The New Black Studies Series). University of Illinois Press. https://doi.org/9780252041426.003.0010