Positioning a Youth Sport Camp: A Brand-Mapping Exercise

B. Christine Green, Thomas E. Muller

Research output: Contribution to journalArticlepeer-review

Original languageEnglish (US)
Pages (from-to)179-200
Number of pages22
JournalSport Management Review
Volume5
Issue number2
DOIs
StatePublished - Nov 1 2002

ASJC Scopus subject areas

  • Business and International Management
  • Tourism, Leisure and Hospitality Management
  • Strategy and Management
  • Organizational Behavior and Human Resource Management
  • Management Science and Operations Research
  • Marketing

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