Political correctness and group composition: A research agenda

Jennifer A. Chatman, Jack A. Goncalo, Jessica A. Kennedy, Michelle M. Duguid

Research output: Chapter in Book/Report/Conference proceedingChapter


Purpose - We investigate the antibias norm, ''political correctness'' (PC), and explore the consequences of the PC norm for group processes and group performance. Methodology/approach - We define the term PC as it is used in public discourse and distinguish the PC norm from the related antibias norm of color blindness. Findings - We suggest that the PC norm may play a unique role in reducing a critical type of uncertainty that would otherwise constrain performance, in particular, group creativity and decision making, in diverse work groups. We then explore the controversial argument that being politically incorrect can actually promote freedom of expression. Originality/value of chapter - We conclude by reflecting on the costs of the PC norm and why the PC norm may remain prevalent in work groups for some time to come.

Original languageEnglish (US)
Title of host publicationLooking Back, Moving Forward
Subtitle of host publicationA Review of Group and Team-Based Research
EditorsMargaret Neale, Elizabeth Mannix
Number of pages23
StatePublished - Dec 1 2012
Externally publishedYes

Publication series

NameResearch on Managing Groups and Teams
ISSN (Print)1534-0856


  • Group composition
  • Group creativity
  • Group decision making
  • Norms
  • Political correctness

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Organizational Behavior and Human Resource Management

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