Physical Analytics: A New Frontier for (Indoor) Location Research

Rajalakshmi Nandakumar, Swati Rallapalli, Krishna Chintalapudi, Venkat Padmanabhan, Lili Qiu, Aishwarya Ganesan, Saikat Guha, Deepanker Aggarwal, Aakash Goenka

Research output: Book/Report/Conference proceedingTechnical report


The large body of research on localization has been driven by the goal of providing users with location-based services, be it mapping and navigation or local alerts and advertisements. However, as we discuss in this paper, location information can over time provide deep insight about about a user, going well beyond the location domain itself. We argue that unlocking the wealth of information available from location is valuable and represents a new and promising frontier for location-related research, especially in the indoor domain. We call this Physical Analytics, analogous to Online Analytics, with footsteps taking the place of a clickstream. We describe research opportunities, challenges, and our initial investigation in Physical Analytics.
Original languageEnglish (US)
StatePublished - Oct 2013
Externally publishedYes

Publication series

NameMicrosoft Research Technical Report


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