PETAC: From visualisation to personalisation of tag clouds

Timothy Christie, Christopher Lueg, Nilufar Baghaei

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Tag clouds are relatively new, visual representations of tags - and are becoming increasingly popular on the web today. They have shown great potential for use as visualisation or interaction techniques; however, at the same time they have also been shown to be somewhat limited in regards to capabilities and usefulness. In contrast to many popular views on the usefulness of tag clouds, it has been suggested that their primary advantage may be for use as signallers of the social activity occurring within a system - as opposed to purely visualisations of data. Little work has been done on the generation of personalised tag clouds and their effect on increasing users' enjoyment and engagement with a system. We propose PETAC (PErsonal TAg Cloud), a system that allows differently configured tag clouds to be compared side-by-side. It was developed to examine the feasibility of increasing the social awareness information provided by tag clouds. Results show that there is potential for improving the usefulness of tag clouds by including additional social awareness information in these clouds.

Original languageEnglish (US)
Title of host publicationCHINZ 2011 - Proceedings of the 12th Annual Conference of the New Zealand Chapter of the ACM Special Interest Group on Computer-Human Interaction
Pages73-80
Number of pages8
DOIs
StatePublished - 2011
Externally publishedYes
Event12th Annual Conference of the New Zealand Chapter of the ACM Special Interest Group on Computer-Human Interaction, CHINZ 2011 - Hamilton, New Zealand
Duration: Jul 4 2011Jul 5 2011

Publication series

NameCHINZ 2011 - Proceedings of the 12th Annual Conference of the New Zealand Chapter of the ACM Special Interest Group on Computer-Human Interaction

Conference

Conference12th Annual Conference of the New Zealand Chapter of the ACM Special Interest Group on Computer-Human Interaction, CHINZ 2011
Country/TerritoryNew Zealand
CityHamilton
Period7/4/117/5/11

Keywords

  • social awareness
  • tag clouds

ASJC Scopus subject areas

  • Human-Computer Interaction

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