Persuasive Self-Efficacy: Dispositional and Situational Correlates

John A. Daly, Charee M. Thompson

Research output: Contribution to journalArticlepeer-review


People vary in their self-efficacy as persuaders. After devising a brief measure of persuasive self-efficacy, we find that the construct correlates positively with a number of variables relevant to social interaction, including self-esteem, self-monitoring, extroversion, and openness to new experiences, and negatively with other variables, including communication apprehension and neuroticism. Social self-efficacy had a modest but significant relationship with persuasive self-efficacy. Drawing from research on contextual self-efficacy, we also examine some of the social situations where persuasive self-efficacy may matter and find that people vary in their self-efficacy as a persuader as a function of the context.

Original languageEnglish (US)
Pages (from-to)249-258
Number of pages10
JournalCommunication Research Reports
Issue number3
StatePublished - Jul 3 2017
Externally publishedYes


  • Communication
  • Persuasion
  • Self-Efficacy

ASJC Scopus subject areas

  • Communication


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