PERSPECTIVES ON PERSONALIZATION

Research output: Contribution to conferencePaperpeer-review

Abstract

In E-Commerce and mobile commerce, personalization has been recognized as an indispensable element of customer relationships and of Web strategies. However, there are wide differences in how this concept is defined, characterized, and operationalized in the literature. The purpose of this paper is to explore the theoretical perspectives and underlying assumptions exhibited in various views and conceptions of personalization across a number of fields, with the goal of delineating different approaches that might be taken to personalization. Based on a review of personalization that spanned a number of fields, we distill four distinct perspectives on personalization. Each perspective is discussed in terms of several dimensions relevant to design of personalized systems. Following this we discuss several implications for IS research and practice.

Original languageEnglish (US)
Pages2123-2130
Number of pages8
StatePublished - 2003
Event9th Americas Conference on Information Systems, AMCIS 2003 - Tampa, United States
Duration: Aug 4 2003Aug 6 2003

Conference

Conference9th Americas Conference on Information Systems, AMCIS 2003
Country/TerritoryUnited States
CityTampa
Period8/4/038/6/03

Keywords

  • consumer-centric design
  • electronic commerce
  • mobile commerce
  • Personalization
  • taxonomy
  • typology

ASJC Scopus subject areas

  • Library and Information Sciences
  • Computer Networks and Communications
  • Computer Science Applications
  • Information Systems

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