Personal Experience in Concept Generation of New Products

Suresh Sethi, Simrun Sethi

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    The Designers create a new product for attention and differentiation. How do designers start the design process, given that they want to come up with a yet non-existent product? The concept generation phase in design is not a case of problem-solving but as a starting point for a journey of exploration. Designers have started to explore how the use of personal experience can help them accomplish the most important goals of design – that is, communicating their intentions, creating the context for the product form, drawing attention to their product, and constructing something new. The research aimed to explore the distinctive practice of professional designers and to document what inspired them in their creative process. The result of this research provided a basis for developing a design framework using images, stories, and personal experiences to support the concept generation of new products.

    Original languageEnglish (US)
    Title of host publicationAdvances in Creativity, Innovation, Entrepreneurship and Communication of Design - Proceedings of the AHFE 2020 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design
    EditorsEvangelos Markopoulos, Ravindra S. Goonetilleke, Amic G. Ho, Yan Luximon
    PublisherSpringer
    Pages169-174
    Number of pages6
    ISBN (Print)9783030516253
    DOIs
    StatePublished - 2020
    EventAHFE Virtual Conference on Creativity, Innovation and Entrepreneurship and the Virtual Conference on Human Factors in Communication of Design, 2020 - San Diego, United States
    Duration: Jul 16 2020Jul 20 2020

    Publication series

    NameAdvances in Intelligent Systems and Computing
    Volume1218 AISC
    ISSN (Print)2194-5357
    ISSN (Electronic)2194-5365

    Conference

    ConferenceAHFE Virtual Conference on Creativity, Innovation and Entrepreneurship and the Virtual Conference on Human Factors in Communication of Design, 2020
    Country/TerritoryUnited States
    CitySan Diego
    Period7/16/207/20/20

    Keywords

    • Concept generation
    • New product form
    • Personal experiences

    ASJC Scopus subject areas

    • Control and Systems Engineering
    • General Computer Science

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