TY - GEN
T1 - Personal Experience in Concept Generation of New Products
AU - Sethi, Suresh
AU - Sethi, Simrun
N1 - Publisher Copyright:
© 2020, The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG.
PY - 2020
Y1 - 2020
N2 - The Designers create a new product for attention and differentiation. How do designers start the design process, given that they want to come up with a yet non-existent product? The concept generation phase in design is not a case of problem-solving but as a starting point for a journey of exploration. Designers have started to explore how the use of personal experience can help them accomplish the most important goals of design – that is, communicating their intentions, creating the context for the product form, drawing attention to their product, and constructing something new. The research aimed to explore the distinctive practice of professional designers and to document what inspired them in their creative process. The result of this research provided a basis for developing a design framework using images, stories, and personal experiences to support the concept generation of new products.
AB - The Designers create a new product for attention and differentiation. How do designers start the design process, given that they want to come up with a yet non-existent product? The concept generation phase in design is not a case of problem-solving but as a starting point for a journey of exploration. Designers have started to explore how the use of personal experience can help them accomplish the most important goals of design – that is, communicating their intentions, creating the context for the product form, drawing attention to their product, and constructing something new. The research aimed to explore the distinctive practice of professional designers and to document what inspired them in their creative process. The result of this research provided a basis for developing a design framework using images, stories, and personal experiences to support the concept generation of new products.
KW - Concept generation
KW - New product form
KW - Personal experiences
UR - http://www.scopus.com/inward/record.url?scp=85088578556&partnerID=8YFLogxK
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U2 - 10.1007/978-3-030-51626-0_20
DO - 10.1007/978-3-030-51626-0_20
M3 - Conference contribution
AN - SCOPUS:85088578556
SN - 9783030516253
T3 - Advances in Intelligent Systems and Computing
SP - 169
EP - 174
BT - Advances in Creativity, Innovation, Entrepreneurship and Communication of Design - Proceedings of the AHFE 2020 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design
A2 - Markopoulos, Evangelos
A2 - Goonetilleke, Ravindra S.
A2 - Ho, Amic G.
A2 - Luximon, Yan
PB - Springer
T2 - AHFE Virtual Conference on Creativity, Innovation and Entrepreneurship and the Virtual Conference on Human Factors in Communication of Design, 2020
Y2 - 16 July 2020 through 20 July 2020
ER -