Personal Experience in Concept Generation of New Products

Suresh Sethi, Simrun Sethi

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The Designers create a new product for attention and differentiation. How do designers start the design process, given that they want to come up with a yet non-existent product? The concept generation phase in design is not a case of problem-solving but as a starting point for a journey of exploration. Designers have started to explore how the use of personal experience can help them accomplish the most important goals of design – that is, communicating their intentions, creating the context for the product form, drawing attention to their product, and constructing something new. The research aimed to explore the distinctive practice of professional designers and to document what inspired them in their creative process. The result of this research provided a basis for developing a design framework using images, stories, and personal experiences to support the concept generation of new products.

Original languageEnglish (US)
Title of host publicationAdvances in Creativity, Innovation, Entrepreneurship and Communication of Design - Proceedings of the AHFE 2020 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design
EditorsEvangelos Markopoulos, Ravindra S. Goonetilleke, Amic G. Ho, Yan Luximon
PublisherSpringer
Pages169-174
Number of pages6
ISBN (Electronic)9783030516260
ISBN (Print)9783030516253
DOIs
StatePublished - 2020
EventAHFE Virtual Conference on Creativity, Innovation and Entrepreneurship and the Virtual Conference on Human Factors in Communication of Design, 2020 - San Diego, United States
Duration: Jul 16 2020Jul 20 2020

Publication series

NameAdvances in Intelligent Systems and Computing
Volume1218 AISC
ISSN (Print)2194-5357
ISSN (Electronic)2194-5365

Conference

ConferenceAHFE Virtual Conference on Creativity, Innovation and Entrepreneurship and the Virtual Conference on Human Factors in Communication of Design, 2020
Country/TerritoryUnited States
CitySan Diego
Period7/16/207/20/20

Keywords

  • Concept generation
  • New product form
  • Personal experiences

ASJC Scopus subject areas

  • Control and Systems Engineering
  • General Computer Science

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