Abstract
This study investigates Chinese tourists’ perceived value of the Chinese calligraphic landscape in tourism settings. Four-hundred and twenty-two valid questionnaires were randomly collected among Chinese tourists in a touristic site with a calligraphic landscape in China. Four dimensions of perceived value of calligraphic landscape are proposed and identified: functional tangible value, functional intangible value, social value, and emotional value. In addition, this study suggests that functional intangible value and emotional value of a calligraphic landscape play significant roles in affecting tourist satisfaction and loyalty. A one-way analysis of variance reveals that the perceived value of a calligraphic landscape varies across tourists with different levels of liking for and familiarity with Chinese calligraphy.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 414-431 |
| Number of pages | 18 |
| Journal | Journal of China Tourism Research |
| Volume | 10 |
| Issue number | 4 |
| DOIs | |
| State | Published - Oct 31 2014 |
Keywords
- Chinese calligraphic landscape
- Chinese tourists
- familiarity
- liking
- perceived value
ASJC Scopus subject areas
- Cultural Studies
- Language and Linguistics
- Linguistics and Language
- Tourism, Leisure and Hospitality Management