| Original language | English (US) |
|---|---|
| Title of host publication | The Medium and the Message |
| Subtitle of host publication | Television Advertising and American Elections |
| Editors | Kenneth M Goldstein, Patricia Strach |
| Publisher | Prentice Hall |
| ISBN (Print) | 9780131777743 |
| State | Published - 2004 |
| Externally published | Yes |
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