Patterns of puffery: An analysis of non-fiction blurbs

Biaise Cronin; Kathryn L.A. Barre

doi:10.1177/0961000605052156

Patterns of puffery: An analysis of non-fiction blurbs

Research output: Contribution to journal › Article › peer-review

Abstract

The blurb is a paratextual element which has not previously been subjected to systematic analysis. We describe the nature and purpose of this publishing epiphenomenon, highlight some of the related marketing issues and ethical concerns and provide a statistical analysis of almost 2000 blurbs identified in a sample of 450 non-fiction books.

Original language	English (US)
Pages (from-to)	17-24
Number of pages	8
Journal	Journal of Librarianship and Information Science
Volume	37
Issue number	1
DOIs	https://doi.org/10.1177/0961000605052156
State	Published - Mar 2005
Externally published	Yes

ASJC Scopus subject areas

Library and Information Sciences

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abstract = "The blurb is a paratextual element which has not previously been subjected to systematic analysis. We describe the nature and purpose of this publishing epiphenomenon, highlight some of the related marketing issues and ethical concerns and provide a statistical analysis of almost 2000 blurbs identified in a sample of 450 non-fiction books.",

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Patterns of puffery: An analysis of non-fiction blurbs

Abstract

ASJC Scopus subject areas

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