Patterns of puffery: An analysis of non-fiction blurbs

Biaise Cronin, Kathryn L.A. Barre

Research output: Contribution to journalArticlepeer-review


The blurb is a paratextual element which has not previously been subjected to systematic analysis. We describe the nature and purpose of this publishing epiphenomenon, highlight some of the related marketing issues and ethical concerns and provide a statistical analysis of almost 2000 blurbs identified in a sample of 450 non-fiction books.

Original languageEnglish (US)
Pages (from-to)17-24
Number of pages8
JournalJournal of Librarianship and Information Science
Issue number1
StatePublished - Mar 2005
Externally publishedYes

ASJC Scopus subject areas

  • Library and Information Sciences


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