Patenting for Global Markets: A U. S. Firm Meets the Demands of the New Globalism

Beginning in the early 70s, ACME, a highly innovative and successful U.S. chemical firm, began commercializing an important and versatile polymer invention. This case study chronicles the many travails faced by ACME in obtaining patent protection for its innovations in major developed economies. ACME's experiences suggest that international difference in patent regimes that stem from ideological, historical, and institutional differences are pervasive, and need to b accounted for in a company's patenting approach. International strategy in the patent area is thus inherently multi-domestic. Further, we also observe that in global industries, obtaining a modicum of exclusivity through strong patent protection in certain key markets may be adequate to preserve a firm's competitive advantage versus multinational rivals. Moreover, a firm's patent strategy seems intrinsically integrated with its continuing innovative an commercial performance.