Parameter nonstationarity in retail choice models

Research output: Contribution to journalArticlepeer-review

Abstract

The question of spatial nonstationarity in retail choice models generally has been ignored in the literature. This paper discusses why such nonstationarity might arise and presents an empirical test of nonstationarity in grocery choice data collected from a midwestern city. Based on these findings a nonstationarity retail choice model is proposed. The nonstationary model predicts data from a hold-out sample better than the stationary model.

Original languageEnglish (US)
Pages (from-to)425-436
Number of pages12
JournalJournal of Business Research
Volume12
Issue number4
DOIs
StatePublished - Dec 1984
Externally publishedYes

ASJC Scopus subject areas

  • Marketing

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