Organizational behavior management and personality psychology: Reunited and it feels so good?

I make four points in this commentary on Geller (2002). First, the models put forward by Geller are excellent examples of the direction Organizational Behavior Management (OBM) should take in the near future. Second, these models are too modest. Findings establishing the role of genetics and their phenotypic expression-traits-are overtaking the field of psychology in general and will soon overtake OBM. Third, behaviorism should not die as a field of inquiry in psychology or in particular domains such as organizational psychology. One example is given for how a successful merger could take place. Fourth and finally, OBM should merge with I/O Psychology and dissolve arbitrary barriers to the benefit of both OBM and I/O Psychology.